Key Capabilities and Benefits
- Increase product appeal and consumer experience by utilizing cutting edge product design, virtual shopping, and store configuration tools.
- Strengthen branding by enforcing the usage of brand definition, logos, messaging and other marketing standards utilizing templates and workflows.
- Increase development pipeline volume by reusing product information from one project to another in order to develop variants more quickly.
- Close the gap between what is produced and what the market wants by maintaining traceability from ideation to commercialization and obsolescence.
- Positively impact decisions related to calendars, materials, cost and quality by performing virtual product qualification early in the development process
Integrate regulatory compliance into product development process to reduce the chances of last minute changes and product recall.
- Drive material costs down by publishing material specifications across brands, regions and categories to create efficient procurement processes.
- Enable low cost design or manufacturing outsourcing by creating a centrally managed global virtual work teams and using a single repository to store all product information throughout their life cycle.