Briefing, Ideation & Market Watch
Be inspired and connected to fulfil the customer’s desires. Social listening and collaboration tools support innovation
Finding inspiration is key for any creative designer. In a world where most creative designers spend a lot of time on the Internet to capture the next big trend or follow new technologies, leveraging unstructured data from the web to get real time market research brings priceless value.
The Briefing, Ideation & Market Watch process helps to better understand market trends, opportunities and expectations to develop the right products. This process also allows product managers to share valuable & actionable insights to be used within innovation teams through dashboards and social networks.
- Identify weak signals and stay ahead of the competition.
- Assess & strengthen brand reputation.
- Structure and industrialize the market intelligence process.