Drive Emotion

Connect the industrial design development actors in a collaborative environment to imagine, shape and validate concepts

In a world where brands multiply efforts to lure clients away from their competitors, retaining customer loyalty is a matter no business can afford to take lightly. Customer focus has shifted from products to the experiences they engender. Brands that reorient their strategies around what customers feel are on the right track.

Automotive designers are on the front line but are not alone; their ideas are subjected to technical and business considerations such as costs, materials, ergonomics and manufacturability. The final result is always a compromise between design and engineering.

The Drive Emotion industry solution experience, based on the 3DEXPERIENCE platform, delivers a holistic design experience that keeps the magic going from initial sketch to virtual validation of a design in a fully-immersive environment. Through this single platform, design becomes an iterative process in which designers and engineers collaborate in real time on the same virtual model using compatible software applications to exchange ideas and come up with the best designs.

Benefits of Bid to Win

  • Unify digital integration and ensure quality: deliver full digital continuity from idea to virtual validation
  • Converge strategic requirements: help achieve convergence between aesthetics and technical requirements
  • Provide industry-leading capabilities: integrate best-in-class ICEM surfacing technology
  • Ensure optimal quality practices: deliver high quality ray-tracing and global illumination technologies
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Success Story

Tesla Motors

Tesla Motors is dedicated to changing the world’s view of electric cars. Tesla, which is based in Palo Alto, California, was founded in 2003 by Silicon Valley engineers who set out to prove that electric vehicles did not have to be unattractive, slow econoboxes with limited range. Instead, they could be awesome.

Included in Bid to Win

Briefing, Ideation & Market Watch

Be inspired and connected to fulfil the customer’s desires. Social listening and collaboration tools support innovation


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Creative Concept Design & Styling

Be more creative and collaborative to realise the customer’s dream. Our solution for creative designers helps modelers to shape more ideas and concepts

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Class-A Surfaces

Reach the best level of geometry quality to catch the customer’s eye. CATIA ICEM technology helps designers and engineers to achieve Class-A level surfaces

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Perceived Quality

Validate both design and engineering with Perceived Quality review. Evaluate the acceptance of gap & flush tolerances. Support design decisions on product variants and appearance in context

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Vehicle Aerodynamic Performance

Refine the detailed body shape to meet aerodynamic drag and finite element targets before design freeze. Improve the ability for designers and engineers to innovate in balancing design aesthetics with aerodynamics

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Design Experience & Validation

An integrated visualisation and immersive process for design validation & accurate decision making for global collaboration in virtual environments


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Interested in learning more? Contact us today!