From 3D master model to stunning marketing campaigns
Transportation industries are on a quest to deliver outstanding product and service support to their customers. This trend is epitomized by today’s mass customization phenomenon. In order to reach a sustainable compromise between individual customer demands and the increasing cost of meeting those needs, vehicle makers are turning to platform standardization. More recently, they extended the concept to vehicle modularization, ultimately allowing marketing and sales teams to better win new buyers with tailored products.
But, with such a broad vehicle configuration capacity, how can marketing and sales managers ensure they get all the exact individual vehicle information, shared across all communication channels, devices, local markets, consistently and early, sometimes even prior to product production?
The Virtual Garage industry solution experience delivers stunning automotive sales and marketing materials, tools, and event experiences. It enables your company to leverage existing vehicle CAD data to improve the speed, quality, and reach of your digital product promotions and customer engagement activities across all brand and product touch points.
Benefits of Virtual Garage
- Empower better brand building: Win hearts and minds by leveraging the emotional brand building power of photorealistic real-time presentations up to 1 : 1 scale
- Provide optimal virtual experiences and engagement: Enhance brand engagement with innovative cross-channel experiences
- Reduce inventories while fortifying sales: Improve the buying experience, reduce the number of vehicles at the dealership while increasing sales of accessories and high-margin options
- Unify production at higher speeds and better quality: Improve speed, quality and reach of digital product promotion by leveraging your digital master-model to achieve synergies between various digital/print content productions
DS Automobiles, the luxury division of PSA Group, wanted to develop a digital system of communication, distribution and sales
The company selected Dassault Systèmes’ 3DEXPERIENCE® platform and its Virtual Garage industry solution experience to create its immersive experience DS Virtual Vision.